7 Ways To Get (and Keep) Your U.S. eCommerce Business Booming

March 16, 2017

in Stay in Compliance

Authored by Sacha Wilson

Sponsored by Avalara

7 Ways To Get (and Keep) Your U.S. eCommerce Business Booming

The golden rule of eCommerce? Sales = Success.

According to Statista, online sales of physical goods in the U.S. totaled over $294 billion in 2015 and are projected to surpass $485 billion in 2021. Apparel and accessories retail eCommerce in the U.S. is projected to generate $100 billion by 2019. Want to run your own U.S. eCommerce business? Here are 7 ways to succeed.

1) Create brand awareness. To incite sales of your product, you need to generate audience awareness to drive traffic to your site . The most effective way? Post ads where they live—on social media sites like Facebook. Facebook accounts for more than 60 percent of social sales worldwide. Simply use Facebook Business to guide you through ad creation, including setting a budget for each ad set you create.

What if someone clicks on your ad or site, but doesn’t buy anything? You can increase your conversion rate by setting up retargeting ads through AdRoll or Google AdWords—which turn window shoppers into buyers. They keep track of your site visitors, then show your retargeting ads to them when they visit other sites.

2) Optimise your eCommerce site. Once consumers are on your site, you want to create a positive shopping experience, starting with appealing design and effortless navigation. Highlight special offers on your homepage and keep collection pages well-organised. Make sure it’s mobile-friendly—especially since 62% of smartphone users have made a purchase online using their mobile device in the last 6 months. Be sure to simplify your product categories and include clear product images, benefits, specs, prices, product FAQs, and consumer reviews. Make Chat available for buyers who have questions. Shopify offers Tidio Chat in their app store, a service that you can install and integrate into your store.

When shoppers get to your checkout, make their process as simple as possible. According to Digital Marketing Institute, an average of 68.63% of customers abandon their shopping carts before completing a purchase, often never to return. You also want to offer a variety of ways to buy. While most shoppers may pay with a credit card, adding PayPal is a simple way to expand your prospecting audience.

3) Utilise technology automation for complex or lengthy tasks. Managing sales tax compliance remotely can be time consuming and complex as rates, rules and boundaries across 12,000 jurisdictions can change on a monthly basis. Save yourself the hassle of trying to keep up. Instead, ensure your eCommerce business is compliant to all tax codes and your sales are continuously rolling in by installing Avalara—a cloud-based tax and compliance automation technology that simplifies the tax table process to keep your taxes calculated and compliant.

Also consider Shipstation, a time-saving tool that integrates your shopping cart and your UPS/Fedex account. Automations can be set up that allow you to click a button and print up all of the necessary packaging labels instantly.

Managing sales tax compliance remotely can be time consuming and complex.

4) Encourage and reward loyalty. When you make your initial customers feel loved, they turn into into REPEAT customers. To encourage eCommerce site loyalty and repeat visits, use Swell. Swell is a program that incents actions—like writing product reviews, referring friends, and sharing Facebook links—to promote even more sales. Email promotions are another effective way to drive repeat traffic. Two-thirds of online consumers made a purchase as a result of an email marketing message.

5) Practise positive product fulfillment. Your eCommerce consumers’ shopping experience must be superb from beginning to end, which includes product fulfillment. First, you should devise a shipping strategy featuring packaging that represents your brand. Keep it light and small to save on shipping costs for you and your customer, as well as keep shipping costs from eating at your profit margin. But make sure it transports products safely. Consider offering free shipping—either by raising your product prices, paying out of your profit margins, or increasing your product prices slightly. Since you’re shipping outside of the UK, you’ll need the proper customs documentation, which is available online and at your local post office.

Or, instead of carrying out your own fulfillment, you could use a platform like Shipwire that provides fulfillment services, shipping software, and cloud-based logistics from fulfillment services globally to eCommerce companies—big and small. Your customers will get their orders faster, and for less money, all while expanding your business into new markets.

6) Offer an easy return policy. Your return policy is part of the buying experience, so use clear, simple language so shoppers can effortlessly understand it.

7) Test everything and modify. Trends, technology, and consumer tastes are constantly changing, so you’ve got to adapt for long-term success of your eCommerce business. You can use Conversion Rate Optimisation (CRO) to continuously test tactics, messaging, and graphics.

Implement A/B testing tools like Unbounce or VWO to test your email campaign subject lines, offers, and days of the week, plus times they are deployed, to receive actionable data. Compare your prices with other sites. Research shows that 94% of consumers try to find the lowest price for a product before they buy. If yours is higher, then they’ll go somewhere else. Finally, to keep up with social media trends, use Social Media Tracking Software like Sprout Social or Zoho Social to track conversations and get analytics.

Fundamentally, sales with eCommerce do not come without strategy, effort, planning. But if you abide by these 7 practices to reach your shoppers and make their experiences on your site exceptional, you’re on your way to leading a successful online retail business in the U.S.

Get free, unlimited access to the content that helps ignite your expansion!

Next Up in Plan Your Expansion
1 Min Read

Go To Market USA—10 Point Guide

View More Articles

By using our site, you agree to the use of cookies. Click here to find out more about cookies on our site and how to delete cookies.