In 2015, social media marketing has evolved into something much more intricate than simply sharing links and posting ad copy. Today, buyers expect companies to be accessible through social platforms, and that company/brand representatives will engage in meaningful conversations about products, services and pain points. For businesses in the US, getting Likes or Retweets is no longer an end goal, but rather just the beginning of a much bigger relationship.
Watch the video below to see just why social is so important.
Or, click on the image below to see the full infographic on the social movement.