The Unsinkable Email

July 15, 2015

in Market Your Brand

Authored by Mika Nagashima

The supposed “death” of email marketing has long been rumored in the US, yet the venerable tactic continues to perform admirably on these shores. Though social media garners the most buzz in marketing circles, strategic email campaigns can effectively (and inexpensively) reach more customers, generate more ROI, and create more quality leads than other tactics. If you think email has lost its effectiveness in a social-dominated market, you might want to take another look. The numbers might just surprise you.

 

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