Engage Prospects With the Best Content Strategy Plan

September 25, 2015

in Market Your Brand

Authored by Mika Nagashima

Engage Prospects With the Best Content Strategy Plan

According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content now than they did in 2014.

If you want your content to rise above the deepening pool of competitors, you need to have a thorough content marketing strategy in place. When used properly, a good strategy will not only keep you ahead of your competition, but also front-of-mind for current and future customers alike.

Use this template to help plan out buyer personas for your goods and services to plan out how your content will address their context of need. Plot out content with specific business interests in mind for the most impactful customer journey. Finally, plan the different types of marketing touchpoints that will engage your prospects, and ultimately, convert them into high quality leads.

Download this free template to help develop your content marketing strategy

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