eCommerce in the U.S.—10 Steps for Digital Success

Friday, 15 April, 2016 14:30 - 18:00 (BST)

Moore Stephens LLP - 150 Aldersgate Street, London EC1A 4AB, United Kingdom

in Market Your Brand

Authored by Zubin Mowlavi

eCommerce in the U.S.—10 Steps for Digital Success

U.S. retail eCommerce sales are projected to grow to $434.2bn in 2017; 75% of this growth comes from mobile and tablet devices.

What are the key eCommerce ground rules for success in this new digital landscape? Join Lucid Fusion in association with Moore Stephens and techUK, to learn the 10 essential steps for planning and launching your products and services in the U.S. using digital.

Register for the event here.

Agenda

1430: Registration lunch and networking
1500: Welcome
Mark Ayres Partner Moore Stephens and Paul Hide Operations Director techUK
1510: Trans-Atlantic Trade and Investment Partnership
Allie Renison, Head of Europe and Trade Policy, Institute of Directors, provides an update on the current TTIP programme.
1520: GoToGrow.london
Sara French, Head of the Mayor’s International Business Programme, provides a preview of the new Go To Grow export initiative from the Mayor of London.
1530: Washington DC Investment Summit
Gus Franklyn-Bute, Senior Advisor SelectUSA explains about this major new initiative for UK businesses to invest in the US at this June Summit hosted by President Obama.
1545: eCommerce in the U.S.
Zubin Mowlavi, CEO Lucid Fusion, Entrepreneur & contributor at Entrepreneur & Forbes presents a 10 point guide to plan and launch your business digitally in the US:
Plan Your Digital Expansion

      Market analysis
      Competitive analysis
      Tax Calculation and Compliance
      Logistics
      Creating your online store

Launch Your Digital Expansion

      Targeting your primary demographic
      Advertising
      Driving Organic Traffic
      A/B Split testing
      Customer Service

1630: Tea and Networking
1700: Panel Q&A

      Zubin Mowlavi, CEO Lucid Fusion (moderator)
      Gus Franklyn-Bute, Senior Advisor SelectUSA
      Laurie Spicer, UKTI Specialist US Trade Advisor
      Steve Williams, Partner Moore Stephens
      Sara French, Head of the Mayor’s International Business Programme, London and Partners
      Allie Renison, Head of Europe and Trade Policy, Institute of Directors
      Sacha Wilson, U.S. Sales Tax Analyst, Avalara
      Frank Meehan, Co-founder, SmartUp.io, Partner, SparkLabs Global VC

1800: Drinks and networking

Sponsors/Contributors:

      Lucid Fusion
      Moore Stephens
      Avalara
      Sage
      techUK
      London and Partners
      SelectUSA
      UKTI
      Institute of Directors
      SmartUp.io

Register for the event here.

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