GoToMarketUSA: 5 Reasons Why UK Digital Businesses Are Set Up To Succeed in the U.S.

August 2, 2016

in Plan Your Expansion

Authored by Mark Stimpfig

GoToMarketUSA: 5 Reasons Why UK Digital Businesses Are Set Up To Succeed in the U.S.

There has never been a better time for UK companies to leverage the power of digital to plan, launch, and grow in the U.S. Here are 5 good reasons to make the leap:

1. Competitive exchange rates. The dominant dollar and cheaper pound means that UK business has suddenly become a more appealing trade partner. This means increased chances to sell more in the U.S. compared to a flat-lining EU.

2. More accessible U.S. markets. The EU attitude to online regulation around brands such as Google is in direct contrast with the more open and flexible trading terms that are very much a part of U.S. e-Commerce. Compare the EU’s multiple languages, regulations and behaviours with the U.S., where you can create just one single website for all U.S. consumers and clients. No need to display different currencies or to include some exotic payment options.

3. UK digital businesses are poised to compete effectively in the U.S. The vibrant innovative and ‘skill-rich’ UK tech scene (especially in London) is perfectly placed to launch and grow in the U.S. The investment, talent pool and digital resources of UK businesses have created the perfect springboard for U.S. expansion. Put simply, digital has made the world a smaller place.

4. UK is not ‘back of the queue’. Current U.S. thinking is also open to engaging directly with a new post Brexit UK. Gary Shapiro, CEO of the highly influential Consumer Trade Association, is already signalling an open door for UK digital exports. Senior Republican leader Paul Ryan and Democratic Presidential candidate Hillary Clinton are making it clear that they want to ‘do a trade deal’ with the UK as soon as possible.

5. The U.S. digital market has never been more fertile. eCommerce accounted for 66.4% of total retail sales growth in 2015 and by 2017 U.S. online and mobile sales are predicted to reach a staggering $1.8bn.

The real question now is, what is stopping a UK to U.S. digital surge? The reality is, nothing. At least in terms of opportunity and market readiness. However, since the U.S. is a diverse and constantly evolving marketplace, it is even more critical that UK companies are equipped with the tools and resources to draw up a clear and focused plan for U.S. expansion. Plan effectively and there is a huge amount to gain; miscalculate and you can count yourself among the casualties of (e)failure.

Help is at hand. For practical in-person advice, join Lucid Fusion, a leading U.S.-based digital agency, on 6th September for a ‘GoToMarket USA’ workshop. Key digital and compliance experts from the U.S. and the UK will speak at the Moore Stephens offices at 153 Aldersgate Street, London EC1 on the best way to plan and leverage online expansion plans. Speakers will include experienced representatives from Lucid Fusion, Moore Stephens, Brand Remedy, Morrison Foerster, Avalara, London & Partners, techUK, and UKTI. Admission is free and space is limited, so early booking is advised. To learn more and register for the event, please visit https://www.eventbrite.com/e/go-to-market-usa-seminar-tickets-26686543169.

Lucid Fusion is a London & Partners Strategic Partner.

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