An Overview of Online Digital Rights/Copyright

July 10, 2015

in Stay in Compliance

Authored by Ben Fried

Sponsored by Sage X3

An Overview of Online Digital Rights/Copyright

Over the past decade, federal and state governments have passed additional advertising laws that protect consumer privacy and ensure fair advertising practices online. If you plan to advertise online—whether buying ads on Google, or direct email marketing—you’ll need to understand some basic rules.

Personal data is not the only thing protected on the Internet. Digital works, including text, movies, music, and art are copyrighted and protected via the Digital Millennium Copyright Act (DMCA). The DMCA offers a number of protections for information published to the Internet, as well as other forms of electronic information.

Among its many provisions, the DMCA:

  • Limits Internet service providers from copyright infringement liability for simply transmitting information over the Internet. However, service providers are expected to, upon notification, remove material from their websites that appear to constitute copyright infringement.
  • Limits liability of nonprofit education institutions for copyright infringement by faculty members or graduate students.
  • Makes it a crime to circumvent anti-piracy measures built into most commercial software. However, reverse engineering of copyright protection devices is permitted to conduct encryption research, assess product interoperability, and test computer security systems.
  • Provides exemptions from anti-circumvention provisions for nonprofit libraries, archives, and educational institutions solely for the purpose of making a determination as to whether they wish to obtain authorized access to the work.
  • Outlaws the manufacture, sale, or distribution of devices used to illegally copy software.

For more information, please visit the United States Small Business Administration (SBA).

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