Map Compelling Messages for New Audiences

September 23, 2015

in Market Your Brand

Authored by Mika Nagashima

Map Compelling Messages for New Audiences

One of the initial steps in the branding process is creating a message map. It might sound ornate, but in reality, a message map is a simple document that serves as a framework used to create compelling, relevant messages for various audience segments.

Whether you are expanding your company, introducing the a new product/service, or preparing for other major marketing campaigns, message mapping is a crucial step in communicating effectively with your audiences.

Use this message map template to develop your brand promise and positioning statement. This will help outline your core messaging and illustrate the brand pillars that your audience will consume when interacting with your brand for the first time.

Download this free template to help develop your strategic messaging

Next Up in Market Your Brand
1 Min Read

Map Your Journey to Customer Engagement

View More Articles

By using our site, you agree to the use of cookies. Click here to find out more about cookies on our site and how to delete cookies.