Map Your Journey to Customer Engagement

September 22, 2015

in Market Your Brand

Authored by Mika Nagashima

Map Your Journey to Customer Engagement

You wouldn’t embark on a cross-country trip without a map (or at least a well-behaved Siri) at your disposal. So, why would you ask your customers to do so?

In our experience, drafting a customer journey map—a diagram that illustrates the steps your customers go through in engaging with your company—can mean the difference between a wasted effort and a growing relationship. The more touchpoints you have, the more insights you have to behaviors, emotions and drivers of conversion.

There is no one “right” way to create a customer map. But the framework provided here should give you a good head-start at better understanding the journey as customers engage with your company, brand, products, and people.”

Use this customer journey map to help plot out your marketing touchpoints and determine a strong foundation for developing effective campaigns.

Download this free template to help map your customer journey

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