Accorder Music Leverages UK Connections to Permeate US Market

July 23, 2015

in Plan Your Expansion

Authored by Brad Bortone

Accorder Music Leverages UK Connections to Permeate US Market

Founded in 2009, Accorder Music has become one of the UK’s leading specialist TV and film music publishers. The company’s children’s division, Accorder Kids, specializes in music publishing for children’s TV and films.

It has worked with top brands including Teletubbies, In the Night Garden, Tree Fu Tom, and Grandpa in My Pocket. This client base now accounts for around 70% of Accorder’s revenue.

Traditionally, Accorder had been a UK-focused business, and most of its clients were local production companies and composers. Recognizing that digital platforms allowed its work to be carried out from anywhere in the world, the company has since set up offices in eight other countries, and has focused on entering the US market, most notably via connections made through Kidscreen Summit, a major international kids’ entertainment event in New York.

While attending the Children’s Media Conference (CMC) in Sheffield in July 2011, company reps met with UKTI, which invited the company to join a delegation of UK businesses that it was organizing with CMC at Kidscreen Summit in New York.

Accorder signed eight new clients after Kidscreen 2012 and 2013, a significant success given that the company’s total client base numbers around 60. Other new clients have since followed, and turnover has increased by around 30 percent.

(Source: UKTI)

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