Enado Embraces Growing US Smart Home Market

July 21, 2015

in Market Your Brand

Authored by Brad Bortone

Enado Embraces Growing US Smart Home Market

Birmingham-based Enado provides customers with home control systems, otherwise known as “smart home” technology.  which allowed him to identify a gap in the market for a British-based solution that would bring together the disparate elements of smart home technology.

Enado’s primary offerings include smart meters that allow homeowners to keep track of their power consumption in real-time, as well as technologies that allow home electronics such as entertainment, lighting, security, heating, and other systems to be controlled via the Internet.

Six years ago Enado developed a software offering to integrate with existing systems and provide a unified interface that’s available via any internet-connected PC, or from mobile devices such as smartphones and tablets. Enado’s target customers are the growing number of manufacturers involved in producing ‘smart home’ electronics, but who, until now, have lacked control software that could allow their technology to work with equipment from other manufacturers.

Though Enado had since established a foothold in the UK, it was unaware of its products’ resonance in US and EU markets. By partnering with UKTI and establishing a stronger overseas presence through trade shows and other industry events, Enado was able to build relationships with relevant, previously unattainable partners.

Following the 2014 Consumer Electronics Show in Las Vegas, Enado signed its first major export contract, and now exports its products through more than 1 million devices, 60% percent of which are divided between the US and Europe.

Furthering its US appeal, Enado announced its device-agnostic software solution that can act as a gateway between the home/commercial property, cloud, and installed unintelligent devices to facilitate full-home integration.

(Source: TechUK.org)

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